Less Thinking, more doing

We already have a plan, a way-now we need action.

This post isn't about getting started or creating future plans. Nor is it about achieving goals; it's about the critical phase in between: bridging the gap between goal-setting and goal-achieving.

The phase between goal setting and goal achieving presents similar difficulties to the issue of getting started.

However this post is less generally oriented and more focused on the mental preparation between thinking and doing.

Good to know

It’s said: thoughts turn into words and words then become action.

Verbalising a thought can solidify the intention behind it. If you actively tell yourself “I’m going to work out today” the chances you actually will immediately increase.

Why it matters

Knowing that words (originating from thoughts) can shape action, you can use inner self talk to help overcome self-doubt or other challenges you might stumble upon while trying to make your goal/dream a reality.

Story: From Idea to Reality - Starting a Side Business

Jessica, a successful actress in her late 20s, had always been passionate about health and wellness. One day, while searching for safe, non-toxic baby products for her family, she realized how difficult it was to find truly natural and effective options.

1. The Thought:

That evening, Jessica thought, “What if I created my own line of safe, eco-friendly products?” But she dismissed the idea at first, thinking, “I don’t have a business degree or experience in consumer goods.”

2. Evaluation:

Over the next few weeks, she noticed more parents expressing frustration over the lack of clean, safe baby and home products. She began to seriously consider her idea and asked herself:

• Would people actually buy this?

• Could I compete with big brands?

• Do I have the time and resources to make this work?

She weighed the risks (financial investment, potential failure) against the benefits (creating something meaningful, helping families, and building a business beyond acting).

3. The Emotional Drive:

Her growing excitement overpowered her doubts. She envisioned parents using her products without worry, knowing they were truly safe. That vision fueled her determination.

4. Setting an Intention:

One morning, Jessica decided: “I’ll start small—research ingredients, create a few sample products, and see if there’s real demand.”

5. The Plan:

She broke her goal into actionable steps:

• Research regulations and product development.

• Partner with scientists and product formulators.

• Develop a small collection of essentials (diapers, wipes, lotions).

• Secure funding and create a business plan.

6. The Action:

Jessica spent months working behind the scenes—testing formulas, networking with experts, and pitching her idea to investors. Eventually, she launched her brand with a small selection of eco-friendly baby products.

7. Feedback and Adjustment:

The response was incredible. Parents loved the transparency and quality of her products, and demand quickly grew. Encouraged by the success, Jessica expanded her product line and refined her business strategy.

Today, Jessica Alba is not just a Hollywood star—she’s the founder of The Honest Company, a billion-dollar brand that transformed the clean beauty and baby care industry. What started as a simple idea turned into a thriving empire, proving that the right mix of passion, persistence, and small steps can lead to massive success.